TARGET'S BEAUTY PROGRAM
Olson was tasked by Target to successfully recreate the Beauty Concierge program in the digital world. We started with a digital brand guide to give the brand a cohesive look to the in-store brand, but also give more options and flexibility as their brand expands. We carried that into a landing page that offers an archive of advice on products and beauty tips. The team created a strategy for expanding the brand into the future with mobile, chat, a forum, and other digital ideas.
Agency: Olson
Creative Director: Mike Fetrow
Senior Designer: Dawn Wenk
Designer: Paige Gregory
UX: Nora Ronningen
Copywriter: Allison Mikkalo
