BRAND REDESIGN
Cameron’s Coffee came to Olson in need of a brand update. In the over saturated world of coffee, we created a system that demands attention and makes their 120+ SKUs easier to shop. From floor to ceiling, Olson worked with Cameron’s to create a brand that more accurately represents them as a company. As a designer on the team, I took on creating unique patterns to differentiate the four categories: Roaster's Reserve, Flavored, Premium, and Sustainable.
Agency: Olson
Creative Directors: Joel Monnens (Design) & Joel Stacy
Designers: Jesse Mitchell, Paige Gregory, Chad Kirsebom
Copywriter: Jim McLarty
